Emotions affect everything we do and precisely how we do things. We are all ruled and governed by an emotional reaction to some degree, even if we do not think so. The latest research shows that the majority of your actions are controlled by your unconscious (emotional) mind.

 So, taking that into account do you think that if you learned something about people and emotions you would stand a much better chance of resolving a dispute or negotiating a better deal? 

Now resolving business-to-business problems is of vital importance as your business will depend upon the relationship you have and build with other businesses. Now all businesses are run by human beings and as Richard Branson said “People are the lifeblood of every business”, so the important thing to remember here is relationships. If you have a great relationship with another company, deals are going to run smoother and quicker and become less costly. Fees are going to be reduced for repeat business and when problems occur and they always will, it will be quicker and easier for you to remedy them if you have a great relationship with “the other side”. In fact, that old term is one of the first things which you need to purge from your thinking, as from now on you need to start working and building positive emotional relationships with other companies.